Mr. Anil Kaul Co-Founder & CEO AbsolutData Research &
Analytics
09:45 am
KEYNOTE SPEECH
Marketing 2.0 and Customer Intelligence
2.0
What it is, how to get there and how to stay
ahead of competition – new thinking to build
distinctive marketing programs for the future
Ashok Lalla Director - Internet Marketing
Taj Hotels Resorts & Palaces
10.30 am
Best Practice for Integrating Customer
Intelligence into your Core Business
Processes
•
Understanding your organizational structure
and data flow to garner collective support
from key teams for driving consumer
insights in your organization
•
Evaluating the internal challenges in
research data interpretation for capitalizing
on all your customer touch points
Krishna Durbha Head VAS - Business & Marketing Reliance Communications Ltd
11.15 am
Morning Refreshments & Networking Break
11.45 am
Chasing Shadows: On the Trail of an
Intelligent Customer
This presentation will talk about consumer facing
companies having a lot of information and how
they fail to maximize the intelligence. Telecom
companies in India for example have every
single consumer interaction with the brand
mapped, but seldom use it well.
It is observed that companies end up
broadcasting messages on narrowcast channels
leading to customer irritation. Sandip will closely
analyze the path from transaction level data to
customer level data to customer intelligence to
customer loyalty in a business.
Sandip Tarkas President - Customer Strategies Future Group
12.30 pm
Understanding the Online Customer
•
What do we want to know about the virtual
customer?
•
How can we maximize and capitalize on this
market?
Amitabh Pandey President and Head eBusiness Thomas Cook (India) Ltd
1.00 pm
Leveraging Customer Knowledge to
Provide a Differentiated Guest Experience
•
Uncover highest potential guests and give
them the overall brand experience
•
Brand positioning fueled by customer
insights and behavior
•
Meeting customer expectation and
anticipating their next move
Partha Dattagupta CEO & Executive Director Barista Coffee Company Ltd
2.00 pm
Networking Lunch
3.00 pm
Straddling the Digital Divide and the
Telecom Bridge
•
Value Metrics – analyzing and segmenting
current and future customers
•
Driving numbers with keywords’
•
Behavioral Analytics – the journey from cost
to profits
Arun Kumar Head Business Alliances,
Ancillary Revenue & Marketing Deccan Aviation Ltd
3.45 pm
From Insight to Experience
•
Gathering and prioritizing the relevant
customer / consumer insights
•
Developing the product / brand experience
around the insights
•
Using these insights to drive one's business
model
Abhijit Pradhan Director Sales & Marketing MiD Day Multimedia Ltd
4.30 pm
Accelerating Customer Relationships,
Using Technology
Ajay Kelkar Co-Founder & COO Cequity
5.15 pm
Afternoon Refreshments and
End of Day One
Day 2: Friday | 26 September, 2008
9:00 am
Registration and Morning Tea
9.30 am
Welcome and Opening Address
9.45 am
Using Advanced Analytics to Enhance
Customer Intelligence
•
Intuition is useful in marketing but it is not
enough. Analytics are a must to develop a
deep understanding of customers for
developing a successful marketing strategy
•
There are many examples of companies
using advanced analytics to win and sustain
competitive advantage in the global market
place
•
In the past few years, analytical techniques
have advanced significantly to give unique
insights to marketers who know how to
leverage them
Mr. Anil Kaul Co-Founder & CEO AbsolutData Research &
Analytics
10.30 am
Inducing Market Driven Thinking’ –
Departure From the Norms
•
Being champions of CI and becoming a
trusted advisor to the business
•
How to define a CI role that meets the
business needs
•
Structuring the intelligence process
•
Measuring the success of CI and its impact
on the business
Chinmaya Saxena Market Intelligence Lead Microsoft India
11.15 am
Morning Refreshments & Networking Break
11.45 am
Using Customer Intelligence for Decision
Making and Performance Enhancement
•
Application of CI in communication
development
•
How CI impacts local marketing
•
Using CI for manpower optimization
Sumit Sahay Head of Marketing Infiniti Retail
12.30 pm
How CI Can Be Used to Drive Marketing
Decisions and Performance
P Balaji Vice President-Marketing & Strategy Ericsson India Pvt. Ltd
1.15 pm
Networking Lunch
2.15 pm
‘The Customer is King’ But How Well Do
We Really Know Him?
•
The importance of knowing the customer
•
Examples of those who have / haven’t lived
their talk
•
The importance of being a Customer
Insights’ company
•
The desired way of life ‘Listening.
Understanding. Responding’
Ajay Kakar CMO, Financial Services Aditya Birla Group
3.00 pm
Customer Intelligence – Moving Beyond
CRM and Database Mining
Tyrone will essentially talk about how to use a
variety of research / intelligence tools to
formulate a 360 degree picture of the customer
and how small investments in these allied tools
make your return jump manifold.
Tyrone Almeida Group Manager, Consumer and
Market Knowledge Procter & Gamble (Singapore) Pte Ltd
3.45 pm
Mapping Customer Intelligence – The
Titan Way
•
Customer Data : compiling and availability:
sources
•
Customer behavior forecasting: use in
different elements of marketing mix
•
Customer affection-how to retain
•
Titan examples
Suparna Mitra Marketing Head Titan Industries Ltd
4.30 pm
Speed to Market
•
Its time for marketers to do a rethink on the
way brands are managed
•
Its time to find newer and faster ways to
reach the consumer
•
Its time to revisit the life cycle theory
Anisha Motwani Executive Vice President –
Marketing Max New York Life
Insurance Co. Ltd.
